While several non-dairy products were available the founders of the company realized there was a niche in the market place for a product that closely mirrored dairy products but did not contain all the fat, cholesterol and lactose normally associated with those products. With that in mind the company was founded during 1987 with an eye towards creating a soft-serve frozen dessert with a smooth, creamy-textured mouth-feel and rich in satisfying flavor.

It was realized early on that our product had to substantially exceed features and benefits of existing dairy products in order to penetrate the marketplace. It was decided to blend a powdered mix that would provide ease of handling, storage and maintain a long shelf life. It also had to be almost foolproof during the in-facility preparation. All of this was accomplished and the resulting product is a powdered mix that can be easily combined with water and when introduced into any soft-serve machine produces an exceptional soft-serve frozen dessert.

A major hurdle was also overcome with regard to cleaning soft-serve equipment. Most local statutes require the daily cleaning of soft-serve machines to cut down or eliminate the promulgation of harmful bacteria associated with dairy products. Regular testing by certified laboratories show that our product, when left in soft-serve equipment for up to four days, does not promulgate growth of harmful bacteria.

The product was launched during late 1987 and has been successfully marketed through both civilian and military channels. Customers have continued to comment about a rich ice cream-like quality and the ease with which the product is handled and stored. Costs have been reduced for shipping, storage and loss due to spoiled dairy product.

Thank you for your interest in Twist & Shake soft-serve. And, by the way, our product also produces an excellent thick shake.